Net Promoter Score (NPS) Analysis is a proven leading indicator of customer loyalty and growth for the vast majority of businesses.

 

In most industries, the Net Promoter leader has superior growth - averaging more than twice the rate of their competition.

 

Promoters buy more, stay longer, refer others and provide feedback and ideas.

 

Net Promoter Score (NPS) is the percentage of customers rating their likelihood to recommend a company to a friend or colleague as 9 or 10 ("promoters") minus the percentage rating a company at 6 or below ("detractors") on a scale from 1 to 10. 

​

Net Promoter Score (NPS) is also a powerful tool because it can distinguish “a dollar of good profit” (which leads to growth) from a “dollar of bad profit” (which undermines growth in the long run). 

 

This research provides a Net Promoter Score (NPS) for each major competitor within your market.

 

NPS provides a “customer net worth” by subtracting its detractors from its promoters.  

 

If you desire to manage and improve your organization’s loyalty with your customers, this is definitely a critical methodology to be included in your quest to optimize business performance.