Supplier Performance Benchmarking - Customer Value Analysis
How effectively is your company competing in your Market?
How do customers value your product/service vs. competitors?
Customer Value Analysis (CVA) is a detailed approach to determine how to effectively compete in the marketplace vs. your competitors.
CVA assesses how your organization’s product(s) and/or service(s) are viewed relative to competitors’ products and services in the marketplace based on the perceptions of both your customers and your competition’s customers.
The importance of this methodology is that customers' perceptions of value is a prime predictor of future market share.
CVA results highlight all the critical non-price and price attributes (factors) that have an impact on the customer’s purchase decision along with their importance as well as the performance of each supplier on each factor.
If you desire to be the market leader, CVA is a research tool you should embrace in all customer perception research.
| Actionable Insight(s) | Why Conduct This Type of Research | Outcome(s) To Be Expected |
|
How to effectively compete in one’s Market? YOU LEARN for example
|
The Value Leader is the Market Leader
Increases in Customer Value Scores leads to an increase profits |
Ability to maximize your customer value position
Ability to align your organization to the market better than the competition |