Our Advantage

 

Mastio & Company's projects are directed by well-respected, experienced, professionals. Mastio & Company brings to each project experts in market research; customer satisfaction, value and loyalty; marketing, strategy, facilitation, and branding with the necessary domain expertise to offer a complete solution for marketing organizations.

Excellent Reputation - We are known for the quality of our data, easy to use studies, responsive software, and our integrity.

Methodologies - Proven, Actionable, 21st Century Approaches. For example, our Benchmarking Studies are based on well respected methodologies that are backed up with significant empirical evidence showing a strong correlation between a companies performance i.e. growth rate, market share and profitability and a respective metric.

Study Deliverables - (Comprehensive, Detailed, Empowering) - Our standard reports come not only with a book, but Microsoft Excel version of the raw data, and proprietary segmentation software package that make the analysis process very ease. Also, Mastio & Company provides unlimited training on how to get the most out of our proprietary software.

Segmentation Software - (Easy to use, simplifies data analysis) - For example, our proprietary tool is one of the ways a MASTIO Study simplifies the process of data analysis. The proprietary software allows the segmentation of all the respondents, for example, by geography, volume, type of customer, etc. The software can be installed on your network and query it simultaneous. The biggest advantage of this tool is the custom tagging feature or customization that can be done for each subscribing company. This feature allows the confidential grouping (your eyes only) of your customers/prospects by the key person responsible for interaction, customer service teams by name, territory, profitability, strategic importance, etc. The options are virtually unlimited. This powerful tool will empower your people to do additional analysis on their own, because it simplifies and speeds up the process.

Data Ownership - As a subscriber, you own the data even in a multi-client study. Mastio & Company always provides the data in a spreadsheet format besides it proprietary tools.

Support Services - Mastio & Company can provide seamless support through our field proven process. This ensures your organization responds to the feedback you receive from the survey effort.

Data Collection - Mastio & Company’s call center is staffed with professionals, not college students. We are fully CATI-based vs. pen and paper interviewing ensuring strict quality measures are achieved. Our CATI software records every call that is made and therefore Mastio can supply a sample performance report to include information per record such as: Date & time called, Length of call, etc. Our system even allows clients to listen to completed interviews after the demographic variables are collected to ensure confidentiality. Mastio & Company’s research analysts are industry trained with 15+ years of experience collecting technical data. In addition, Mastio & Company has been very successful in improving response rates with several of our proven methods. The most important part of any research is the quality of the data.

Experience - (North American & International) - In addition to North America, we have the capability to conduct studies in Asia and Europe. Mastio & Company has published over 100+ syndicated studies besides the hundreds of single-client projects since our founding in 1989. For more information - Company Profile.

Cost Effective - Mastio & Company can utilize its broad experience to help our clients learn and apply the results of a study far more quickly and cost effectively than you could if working alone. Furthermore, we can deliver a comprehensive strategy designed to win and retain customers at a fraction of the cost charged by most consulting firms.